Are You Green?
November 2009
Are you green? Of course you are. Manufacturing management systems and the manufacturing professionals that use them have always been focused on waste reduction, increased efficiency and more effective use of resources – that’s their job. With today’s focus on sustainability and all things green, there is a real opportunity to highlight your products and services and how they can contribute to these efforts.
Your customers and prospects are being squeezed by rising energy costs and expect to see commodity costs escalate as the dollar sinks and inflation is expected to return in the foreseeable future. They are also aware of new and pending regulatory imperatives that will require closer monitoring of resource utilization and conservation efforts. They are receptive to your ‘green’ message because these are important concerns and you have tools that can help them solve the challenges they are facing today.
Many of your prospective customers may not be fully aware of how your products support ‘green’ and the coming regulatory imperatives. You need a vision and a position paper or white paper to help prospects understand what they can and should do in this green-oriented environment and how your products support those objectives.
Production Solutions can help you formulate that message and we can write those white papers, position papers or niche books. We can also document your customers’ green success with case studies or magazine-oriented stories. Give us a call to discuss how we can help you with your green messaging.