Marketing Services
Market Analysis / Consultation
Dave knows manufacturing and manufacturing software. As a consultant, analyst, industry observer, and member of the press, Dave knows the industry from many perspectives – user, implementation team leader and advisor, consultant to software developers, vendor sales affiliate, pre-sale and post-sale consultant, educator, analyst, journalist. In addition to Analysis, Consultation, Case Studies and White Papers that are described in more detail on the pages above, Dave can help with your Marketing Collaterals, Seminars and other Presentations or even write a book on a niche topic. Follow Dave’s Blog Lean + Green Manufacturing. Read testimonials about Dave’s work.
Nothing proves the value and utility of your product like a successful customer experience. Showcase your satisfied users in case studies written for publication or for use as marketing support handouts (or both). Read more about Case Studies by clicking on the link at the top of this page.
Dave wrote the complete set of General Information Manuals for the first release of MAPICS XA. He also wrote the complete set of one-page data sheets for QAD’s MFG/PRO release 7 and 8. Contact Dave to learn more about the types of marketing collaterals he can develop for your suite of applications.
Seminars / Webinars / Presentations
Dave is available to present, in-person or online, to your user group, conference, or sales meeting to discuss virtually any aspect of manufacturing software and its use, the state of the market, future trends, or manufacturing management concepts. Dave can also help deliver your message in lead-generation seminars, webinars or events. Have your own presenters? Dave can help develop the presentation PowerPoints and/or script to make your presentation informative, clear, concise, and appreciated.
Do you have a new technology, a new approach, or a unique product, only to find that much of your marketing is “missionary work”, explaining the technology and its benefits before you can even introduce the product? Does your company have a unique understanding that, if it were more widely known, would drive demand for your market-leading product? If your approach were to become part of the industrial community’s ‘body of knowledge’, would that help your product marketing efforts?
If this describes your situation, why not consider sponsoring a book on the subject? The thought of writing and publishing a book may be daunting and, indeed, it is a laborious project. But you don’t have to do it yourself. Production Solutions can write the book for you based on phone interviews with your company executives, visionaries and technical experts.
Dave Turbide has written 6 books and has made a career of explaining technologies in clear, accessible terms. The book project would require minimal commitment of time and effort from your company’s experts for phone interviews and for reviewing the resultant text.
The book can be released at the rate of one chapter per month on the web with appropriate press releases and email notifications. You could build an entire marketing campaign around the monthly releases. At the end of about a year (figuring 10 to 12 chapters), the book would be printed and made available for sale (on Amazon as well as other outlets) and to be used as handouts to prospects at trade shows and other opportunities.
Production Solutions (Dave Turbide) can write the entire text – with or without co-author credit – and get it formatted and published (printed) at the end of the project. All it would take on your part would be some telephone and email discussions at the start on topics, outline, length, schedule, etc. and some phone interviews with your experts followed by a critical review of each chapter as it becomes available.